Standard Salesforce configuration gets you 80% of the way for most businesses. Home care operators are often in the 20% where standard configuration doesn’t reach far enough. All Generation Home Care needed custom application work on the Salesforce platform, not a CRM rollout.
What We Built
A custom-built Salesforce application covering the specific workflows that matter to All Generation’s home care operation. The custom work focused on the parts of home care delivery that standard clouds don’t natively model: caregiver matching logic, scheduling against patient acuity, and operational reporting shaped around how the business actually measures itself.
Why Custom Made Sense Here
Madison Ave’s default is to use standard Salesforce capabilities where they fit and to build custom only where the client’s reality demands it. For All Generation, the case for custom was clear: their operational model had enough home-care-specific logic that forcing it into standard objects would have cost them more than the custom build. The result: a platform that fits the business instead of fighting it.