"Madison Ave Consulting is stellar! If you're looking for timely and clean solutions in Salesforce, these are your people. Highly organized and highly skilled admins and developers deliver exceptional results. We are continuing to work with them on major projects."— Director of Technology, The Kilpatrick Group
The Challenges
Before the transformation, TKG faced several challenges:
- Manual and time-intensive processes: Campaign budgeting and planning relied heavily on spreadsheets, email threads, and manual approvals, leading to significant delays.
- Lack of integration: Separate tools and fragmented systems hindered collaboration and created silos between teams.
- Extended timelines: The internal and external approval process added weeks to campaign rollouts, limiting agility and responsiveness.
The Solution
Madison Ave Consulting implemented a comprehensive Salesforce solution tailored to TKG's needs. Key features included:
- End-to-end campaign management: A centralized platform to manage the entire lifecycle of campaigns, from budgeting and planning through to execution.
- Streamlined approvals: Automated workflows for internal and external approval processes, eliminating bottlenecks and ensuring transparency.
- Enhanced collaboration tools: Salesforce enabled real-time collaboration between regional sales managers, marketing directors, and external stakeholders.
Results
- Significant time savings: Regional sales managers saved over 190 hours annually by eliminating repetitive manual tasks.
- Boosted efficiency for leadership: The Director of Marketing saved approximately two months of effort annually.
- Faster campaign rollouts: The planning and approval timeline was reduced by 60 days.
- Improved ROI: With campaigns launched faster and managed more effectively, TKG observed a noticeable improvement in campaign ROI and client satisfaction.