“The value is clear and resonates deeply across our entire organization. Pulse Platform enables us to stay on the forefront of the industry.”
— David Greenstein, CTO, Anchor Health
Anchor Health is a home health provider serving New York, Pennsylvania, and Michigan. They offer a broad range of in-home medical and personal support, including nursing, personal care, therapy (physical, occupational, speech), and pediatric services. Growth was their challenge, and their operational systems were becoming the ceiling.
Why Now
David Greenstein, Anchor Health’s CTO, had previously used Pulse at another home health company and seen what it could do. When Anchor’s growth outpaced their existing combination of SmartSheets, Excel, and fragmented legacy tools, David spearheaded the move to Salesforce with Pulse layered on top. A looming regulatory change threatening a key revenue stream made the timing non-negotiable.
The Culture
Anchor Health’s culture is energetic, collaborative, and refreshingly light-hearted. The team brings humor and enthusiasm to everything they do. The Pulse rollout reflected that culture perfectly, with open communication, constant idea-sharing, and strong trust between the Anchor and Madison Ave teams.
The Challenge
Anchor Health’s growth had created bottlenecks across departments. Onboarding new employees was a struggle. Critical workflows were fragmented across spreadsheets and outdated systems. Their ability to deliver premium care, a cornerstone of their success, was at risk due to system limitations.
The Solution
Madison Ave’s white-glove Pulse implementation team deployed Pulse Platform across intake, recruiting, onboarding, and case management in six months, spanning multiple states. The work included sophisticated data migrations from legacy systems, ensuring continuity and data integrity. Leveraging AI capabilities and the Salesforce Lightning Platform, the team transformed Anchor Health’s operations from fragmented spreadsheets into a unified, compliant, and scalable platform.
The Results
- $50,000+ saved annually in licensing costs from retired inefficient legacy systems
- 2x increase in team productivity, enabling higher caseload processing across departments
- 2x caseload processing for each intake rep
- True Patient and Caregiver 360-degree view, a capability most industry solutions don’t offer
- Deep EMR integration ensuring consistent data flow and optimized care delivery
The value is clear and resonates deeply across our entire organization. Pulse Platform enables us to stay on the forefront of the industry.
David Greenstein, CTO, Anchor Health
This is the most advanced system we’ve encountered, and working with the Pulse team was phenomenal. They’ve showcased capabilities that simply don’t exist in other solutions.
IT Director, Anchor Health