Medical office real estate is its own category. The tenants are practices, not retailers. The leasing cycles align with medical capital planning, not retail seasonality. The buildings have infrastructure requirements (imaging, water, waste) that most CRE platforms don’t track. Florida Medical Space needed a Salesforce implementation that got this.
The Work
- Medical real estate data model. Designed the object model for medical-specific property attributes, practice-specific tenant attributes, and the cycle of healthcare-led leasing activity.
- Process-fit implementation. Configured Salesforce to match how Florida Medical Space’s brokers and operators actually work, not a generic CRE vertical template.
Why This Client Chose Madison Ave
Madison Ave’s healthcare depth shows up in places you wouldn’t expect. Florida Medical Space benefits from a Salesforce partner who understands both CRE operations and the clinical side of how healthcare practices evaluate space. Two categories of knowledge, one engagement.