The Challenge
The World Federation of United Nations Associations (WFUNA) encountered substantial difficulties managing donors and engaging stakeholders. Their existing Salesforce setup had been dormant for years with uncertain implementation success. WFUNA contacted Madison Ave for expert direction and intervention.
The Madison Ave Difference
Madison Ave assessed the situation and partnered with Salesforce to deploy a fresh organization featuring the latest Nonprofit Success Pack (NPSP). This modernized platform addressed WFUNA's specific requirements, facilitating management of their international NGO network and key contacts.
The implementation team:
- Imported donor lists while preserving historical data
- Constructed customized reporting dashboards
- Streamlined donation tracking mechanisms
- Developed comprehensive donor journey frameworks
Automating Success and Empowering Teams
Key enhancements included automated outreach systems that fundamentally transformed donor connection methods. The Madison Ave team conducted comprehensive training at WFUNA headquarters near the United Nations, equipping staff to confidently operate and maintain the new system independently.
The Impact
With an optimized donor management platform operational, WFUNA redirected focus toward their core mission — advancing UN Sustainable Development Goal 16, emphasizing peace, justice, and institutional strength. The modernized system enabled the organization to engage supporters more effectively while concentrating efforts on meaningful global impact work.