MadHive’s business runs on speed. Insertion orders turn over quickly, product line items shift with every new CTV partner, and credit memos happen often enough that they can’t be an exception process. The contract operations under this had outgrown spreadsheets and email. Madison Ave implemented Conga Contracts on Salesforce so MadHive’s deal machinery could run at the tempo their business demanded.
The Challenge
AdTech contracts aren’t simple. A single insertion order can span multiple products, run dates, and creative specs, with credit-memo logic that depends on delivery performance. MadHive’s sales, finance, and operations teams needed a contract platform that understood the mechanics of CTV and programmatic without forcing them into generic CLM templates.
The Solution
- Conga Contracts implementation. Deployed Conga on the Salesforce platform to handle MSAs, IOs, amendments, and credit memos with the version control and clause library an enterprise AdTech operation needs.
- Product line items modeled for AdTech. Built out a product and line item architecture that reflects how CTV and programmatic inventory is actually sold, including multi-line contracts and partial delivery logic.
- Credit memo workflow. Structured credit memos as a first-class flow, not an exception, with IO-referenced logic and approval routing.
- Admin enablement. Training and documentation so the MadHive team owned the platform on day one, not month six.
The Outcome
Contracts stopped being the bottleneck. Sales could spin up IOs without waiting on legal. Finance could issue credit memos through the same flow instead of a parallel spreadsheet. The legal and deal-desk teams gained real-time visibility into every contract in flight. MadHive kept moving at AdTech speed, with the compliance and auditability an enterprise needs.
Why It Worked
AdTech consulting is a subset that looks like enterprise software but moves like media. Madison Ave brought both sides of that knowledge to MadHive: senior CLM implementation skill plus operating familiarity with the CTV/programmatic line-item model. That’s what turned a six-to-nine month Conga project elsewhere into something MadHive could run on.